Ford is giving you unprecedented access to the cowboys, legends and bulls that make the Built Ford Tough® Series the toughest in the world.
It takes courage and toughness to ride a bull. But if you want to make it in the PBR, you’ll need skills too.
In this episode of Behind the Ride, we go inside the official PBR Bull Riding School, where legends of the sport teach young riders vital bull-riding fundamentals.
Behind the Ride delivers the closest, most complete look ever offered inside the PBR. You’ll see what life is really like with stories directly from the folks who make it happen, and see why the hard-working world of PBR relies on the Ford F-Series trucks to get the job done.
Enter the PBR Behind the Ride Sweepstakes for a chance to win a trip to Las Vegas and a new Ford F-150: http://ford.to/1JP63l4
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