Monday, December 30, 2013

All-New Ford Mustang Design: Colors & Materials

Susan Lampinen, Ford group chief designer, color and materials discusses the enhanced craftsmanship in the all-new Mustang

Ford Mustang Marks 50 Years with All-New Sleek Design, Innovative Technologies and World-Class Performance

• All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability

• Mustang now available with three engines offering a broader power of choice -- a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine

• Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort

DEARBORN, Mich., Dec. 5, 2013 -- The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang -- loaded with innovative technologies and delivering world-class levels of performance -- is simultaneously revealed around the globe in six cities on four continents.

"Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonates with people, even if they've never driven one. Mustang is definitely more than just a car -- it is the heart and soul of Ford."

Mustang's impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world's most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.

"We crafted this car with the goal of creating a contemporary interpretation of Mustang -- an American automotive icon that symbolizes optimism and freedom for millions of people around the world," said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.

All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements -- including the long sculpted hood and short rear deck -- with contemporary execution.

"You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design, The Americas.

Several key design features define the all-new Mustang, including:
• A lower, wider stance with a reduction in roof height, and wider rear fenders and track
• The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
• Three-dimensional, tri-bar taillamps with sequential turn signals
• Contemporary execution of the signature shark-bite front fascia and trapezoidal grille

Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.

The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.

50 years of Mustang
April 17, 2014, marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words "Mustang -- Since 1964." Mustang will continue to be built in the United States at Flat Rock Assembly Plant.

"From day one, we knew if we were going to build a new Mustang, we had to do it right," said Pericak. "We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century."

Saturday, December 28, 2013

Trucks, Buggies, Winches & Light Bars! - 2013 SEMA Week Ep. 3

On day three of SEMA Week, Fred Williams explores the world of Off-Road at the 2013 SEMA Show. From lifted F-150s and purpose built rock crawlers to innovative products and booth girls, Fred provides an insight into what the SEMA Show has to offer the Off-Road enthusiast.

Sunday, December 22, 2013

Automated Ford Fusion Hybrid Research Vehicle

Ford unveils automated Ford Fusion Hybrid research vehicle to test and advance its Blueprint for Mobility, which envisions a future of autonomous functionality and advanced technologies after 2025

Developed in collaboration with the University of Michigan and State Farm®, the vehicle builds on more than a decade of Ford automated driving research

Ford is among the leaders in offering driver-assist technologies in its vehicles on the road today, including Ford Fusion, Ford Escape and Ford Explorer

Friday, December 20, 2013

Ford EcoBoost Labs: Deadlift

Can a bodybuilder deadlift an SUV? Not likely. But race car driver Tanner Foust and Syyn Labs' Adam Sadowsky demonstrate how the EcoBoost engine might just have the power to pull off the feat

Tuesday, December 17, 2013

What Stops Them (1935)

A Clear Explanation Of Hydraulic Brakes And Of Their Use On The Modern Motorcar.

Saturday, December 14, 2013

A Need for Speed: Mustang Countdown

Players of the EA's newest arcade-style racing video game, Need for Speed Rivals can now be the first to take a virtual test drive in the all-new Ford Mustang. The new Mustang is a available as a no-cost in-game update with with five custom paint jobs created using the online Mustang Customizer.

Friday, December 6, 2013

SEMA Drag Race! '70 Mustang vs Porsche 911 vs Ultra Four Buggy - 2013 SEMA

After a week of checking out the action at the 2013 SEMA Show, Greg, Finnegan and Fred meet at El Toro Marine Base to drag race a vehicle from their world. Representing the tuner side, Greg brings a 2007 Porsche 911 Turbo from bbi autosport. Not to be outdone, Finnegan enlists the 1970 Harbinger Mustang built by Agent 47, while Fred shows up with an LS3 powered Ultra Four Buggy from Bomber Fabrication.

Wednesday, December 4, 2013

Automotive Service (1940)

Impressions of the different jobs in automotive service and suggestions on training leading to entrance and to advancement in the trade.
Views of an ancient car, contrasted with scenes on busy streets and highways, illustrate the commentator's statement that with the growth of the automobile industry has come an increased demand for skilled automobile workmen. A mechanic replaces a camshaft, and grinds valves on an L-head and a valve-in-head engine as the commentator points out that in engine repair the tradesman must keep informed of new developments. Another mechanic works on a metal lathe as the commentator says that sometimes parts must be made in the shop. Still another mechanic welds a broken fender. An automotive electrician tests a coil. Other adjustments that the automotive serviceman is called upon to make are indicated by views of mechanics adjusting brakes, repairing an ignition switch, checking wheel alignment, and soldering a leaky radiator. Specialists in automotive service are indicated by views of an engine repair shop, fender and body shop, battery and electric shop, and brake and wheel alignment shop. The commentator says that in large garages there are opportunities for advancement for those who have technical knowledge, skill, and ability to meet the public. A salesman is shown talking to a prospective buyer as the commentator says that mechanics who become salesmen benefit from their knowledge of the operation of the motorcar.
The next sequence is on training for entrance and advancement in automotive service. Jobs open to beginners are suggested by views of a mechanic's helper and a worker in a parts department. The commentator emphasizes the importance of study for the man trying to advance in automotive service. Some training and study plans are suggested: service manuals, motion pictures, night school courses, trade schools, and correspondence courses.
The final sequence deals with opportunities for high school training for automotive service. A physics class studies the principles of the gas engine. In a mathematics class students work a problem in horsepower. The commentator emphasizes the importance of taking all the mathematics possible in high school. Views of classes in mechanical drawing and of automotive and machine shops are accompanied by brief commentary descriptions of the contributions of each to the training of the prospective automotive worker. Views of shop managers and mechanics at work and of an automobile assembly line are shown as the commentator says that with the steadily increasing output of motor vehicles there is considerable demand for automobile servicemen.

Monday, December 2, 2013

Did You Know -- Mustang

A peek at the early development of the original Ford Mustang and the intrigue behind its planning and launch.

Saturday, November 30, 2013

BEDSLIDE 2013 SEMA #get2sema

Didn't get2sema? Check out what's new at BEDSLIDE'S 2013 SEMA Booth. For more info on BEDSLIDE'S truck bed accessories visit us at

Thursday, November 28, 2013

Mustang Inspires: The Art of the Short Film Series: #3 Mike Diamond

On December 5th, Ford will take the cover off the all-new Mustang, the sixth generation of the iconic pony car that will celebrate 50 years in production next year. Ford is counting down to the next chapter in the Mustang story by inviting people to share their photographic stories of inspiration using the #MustangInspires hashtag on Instagram, Facebook and other social media platforms. The tagged photos and videos will appear on

Monday, November 25, 2013

Mike Rowe's Black Friday Survival Tips - Ford Black Friday Sales Event

Mike Rowe recorded some personal Survival Tips for Black Friday shoppers. The Ford Black Friday Sales Event starts November 20th - find deals on a new Ford now:

Friday, November 22, 2013

Ford Transit Supervan 3 at Goodwood Festival of Speed 2013

The 1994 Ford Transit Supervan 3 is driven up the Goodwood Hillclimb by former BTCC racing driver, Anthony Reid at this year's Festival of Speed

Wednesday, November 20, 2013

Classic Model T heads a unique collection of Fords

Joaquim Costas from Portugal treasures his collection of antique Fords, including a Mustang, Cortina, Escort and his prized possession, a 1915 Model T.

Monday, November 18, 2013

Techonomy Detroit

During Techonomy Detroit, Venkatesh Prasad, senior technical leader of open innovation at Ford Motor Company met with Detroit Venture Partners Vice President Jake Cohen and three of their startups in their portfolio to discuss how today's connected car can help bring new innovations to the start up community.

Friday, November 15, 2013

Ford Fusion Energi with Coca-Cola PlantBottle Technology

PlantBottle™ technology is applied for the first time beyond packaging as part of the interior fabric of a Ford Fusion Energi research vehicle.

The Fusion Energi plug-in hybrid research vehicle uses PlantBottle™ technology for fabric interior including seat cushions, backs, headrests, door panel inserts and headliners .

Fabric made from PlantBottle™ technology is made of up to 30 percent plant-based materials, shows broad potential of leveraging renewable materials that help replace petroleum and other fossil fuels in fuel efficient vehicles.

Monday, November 11, 2013

2013 Ford F-150 vs. The Competition at Silver Creek

Silver Creek at Ford's Michigan Proving Grounds is one of the grueling ways we test our trucks to make sure they're always 'Built Ford Tough.' Check out how the 2013 Ford F-150 tackles Silver Creek versus the latest competitors.

Saturday, November 9, 2013

Need For Speed Mustang to Pace Ford 400

When the cars of the NASCAR Sprint Cup Series take the track on Nov. 17 for the Ford EcoBoost 400 season finale at Homestead-Miami Speedway, they will be led by a one-of-a-kind Mustang that is a featured star in the upcoming Hollywood movie and Electronic Arts video game entitled "Need for Speed."

The "Need for Speed" Mustang was created solely for the movie and features a custom-designed wide body with unique 22-inch alloy wheels, and larger intakes to feed its supercharged V-8 engine.

Thursday, November 7, 2013

Hot Ford Vehicles at the SEMA Show

Former Hot Rod magazine editor, Rob Kinnan, talks about the hottest Ford vehicles at the 2013 SEMA Show

Tuesday, November 5, 2013

Saturday, November 2, 2013

The One With The Mustang Customizer! - World's Fastest Car Show Ep. 3.21

The versatility offered by the Mustang's expansive customization options makes it easy for everyone to realize their inner Mustang. Who better to demonstrate the countless personalization possibilities than the customizing kings at Galpin Auto Sports. Famed for establishing the popular culture phenomenon of car customization on national TV, the guys from "Pimp My Ride" are the best in the business. Justin goes to the shop to go behind the scenes of a build.

Thursday, October 31, 2013

Halloween with Ford Focus

It's that time of year again, when ghosts and goblins take over the streets. It's spooky out there, so if you're heading home or out to celebrate with the spirits, take extra precaution so you don't become one. The Ford Focus has some features that will come in handy on this spooky occasion.

Tuesday, October 29, 2013

2013 Ford F-250 Project Truck: The Ultimate Super Dirty!

Every year Petersen's 4-Wheel & Off-Road goes on a weeklong off road adventure and builds a crazy 4x4 to lead the trip. This week on Dirt Every Day Fred takes you to Shaffer's Off Road to see the project truck they are calling the Ultimate Super Dirty get transformed from a run of the mill ¾-ton to a off road trail slayer. Check out the project and come back to the Motor Trend Channel on October 28 for a week of Ultimate Adventure videos.

Sunday, October 27, 2013

BEDSLIDE #get2sema Truck Bed Accessories

Truck bed accessories to GET TO IT. #get2sema is a behind the scenes look into BEDSLIDES road to SEMA. Check out some beautiful places on our latest photo shoot.

Friday, October 25, 2013

Ford Focus: World's Best-Selling Nameplate

People all over the world love the Ford Focus. They love it so much, it's the number one selling nameplate in the world for the first half of 2013. Take a look at the Ford Focus by the numbers

Sunday, October 20, 2013

This Thursday Is Our Luau Event!

Woodbridge Golf & Country Club
800 East Woodbridge, Woodbridge CA (Lodi)

9:00am  Optional Golf Outing: includes golf, cart & box lunch
2:00pm to 3:00pm   CHP Presentation in the pool area
3:00pm to 5:30pm   Vendor & Supplier product display, updates, changes
5:30pm to 7:00pm   Dinner, Raffle prizes and Hawaii Trip Drawing 

For more details: Oct 24th 2013 Luau Event

Friday, October 18, 2013

Superhero Car That is Perfect for a Unicorn

Fiesta Movement agent Deena Marie's fiesta is perfect for a Unicorn.

Studio@Gawker and Ford challenged the Ford Fiesta Movement Agents to re-imagine the their 2014 Fiestas as super heroes and to create a video telling the story of their Fiesta's features as super powers.

Wednesday, October 16, 2013

Mark Your Calendar And Get Your Tickets!

Woodbridge Golf & Country Club
800 East Woodbridge, Woodbridge CA (Lodi)

9:00am  Optional Golf Outing: includes golf, cart & box lunch
2:00pm to 3:00pm   CHP Presentation in the pool area
3:00pm to 5:30pm   Vendor & Supplier product display, updates, changes
5:30pm to 7:00pm   Dinner, Raffle prizes and Hawaii Trip Drawing 

For more details: Oct 24th 2013 Luau Event

Saturday, October 12, 2013

100 Years of the Moving Assembly Line in 100 Seconds

In celebration of the 100th anniversary of the moving assembly line on October 7, 1913, Ford Motor Company spends 100 seconds to showcase the top manufacturing innovations that have kept the line moving into the future.

Thursday, October 10, 2013

Don't Forget Our Annual Event!

Woodbridge Golf & Country Club
800 East Woodbridge, Woodbridge CA (Lodi)

9:00am  Optional Golf Outing: includes golf, cart & box lunch
2:00pm to 3:00pm   CHP Presentation in the pool area
3:00pm to 5:30pm   Vendor & Supplier product display, updates, changes
5:30pm to 7:00pm   Dinner, Raffle prizes and Hawaii Trip Drawing 

For more details: Oct 24th 2013 Luau Event

Tuesday, October 8, 2013

Modern Ford Design in US & Europe at the 2013 Frankfurt Show!

On this episode of Wide Open Throttle, Motor Trend's Ed Loh and Scott Burgess meet up with Martin Smith and Moray Callum from Ford at the 2013 Frankfurt Auto Show to talk about the latest designs in Ford cars hitting the European and American market!

Sunday, October 6, 2013

Introducing Leer and BEDSLIDE

Truck owners own trucks because of what trucks can do for them. A man's truck is his office, his toolbox, his toy box, his carryall, his second home, his personal space, a reflection of who he is. A man's truck is more than transportation, more than cargo management, it is an extension of himself, an expansion of his worldview, an expression of his life.
Leer and BEDSLIDE are the brands of truck accessories that make your truck...your truck.

Friday, October 4, 2013

The One with the 2013 Shelby Ford F-150 SVT Raptor!

Does a truck need a supercharged engine capable of producing 575 hp? Probably not, but Justin has never been one to let rationality get in the way of a little fun. So, he jumped at the chance to get behind the wheel of the 2013 Shelby Raptor. Naturally, this truck of extravagant excess calls Sin City its home, so Justin traveled to VORE (Vegas Off-Road Experience) for a little fun in the sun.

Wednesday, October 2, 2013

NASCAR Chase Highlights - Dover

Greg Biffle, Joey Logano and Carl Edwards took on the Monster Mile last weekend, with Logano and Biffle each bringing home top-10 finishes.

Monday, September 30, 2013

Formula DRIFT | Round 6 Showdown: Texas Motor Speedway

Formula DRIFT Pro Championship debuted at Texas Motor Speedway last weekend for Round 6 | Showdown where Vaughn Gittin Jr. and Justin "JTP" Pawlak vied for the championship once more under the lights.

Saturday, September 28, 2013

Clash of the Cowboys Final Showdown #2: Grab the Flag Challenge

We're one step closer to crowning the Clash of the Cowboys Champion. This is the second stage in our four-part "Final Showdown". Watch the Outlaws' Ross Coleman face off against the Bandits' Douglas Duncan and find out what happens when you combine Super Duty, straw bales and a burning desire to beat your opponent. This is the Grab the Flag Challenge! Catch all of the action at

Thursday, September 26, 2013

2015 Ford Super Duty Leaves the Competition Behind

We put our 2015 Ford Super Duty against the best the competition has to offer. If you're looking for a truck that can tow, this is what's currently in the market. We took all three trucks on a grueling series of drives, each vehicle towing 20,000 lbs. From high in the Colorado Rockies to the unforgiving desert at Davis Dam, the Ford Super Duty outperformed the competition -- again!

Tuesday, September 24, 2013

Annual Luau and Vendor Golf event, Oct 24th 2013

Woodbridge Golf & Country Club
800 East Woodbridge, Woodbridge CA (Lodi)

9:00am  Optional Golf Outing: includes golf, cart & box lunch
2:00pm to 3:00pm   CHP Presentation in the pool area
3:00pm to 5:30pm   Vendor & Supplier product display, updates, changes
5:30pm to 7:00pm   Dinner, Raffle prizes and Hawaii Trip Drawing 

For more details: Oct 24th 2013 Luau Event

Sunday, September 22, 2013

Clash of the Cowboys: Episode 22 -- Tire Bowling Conclusion

Watch the conclusion to Episode 22: Tire Bowling on the Built Ford Tough Clash of the Cowboys to see which team took home the victory.

Friday, September 20, 2013

Wednesday, September 18, 2013

Mustang Man

Ford Mustang is coming to Europe.

For many Mustang owners, Mustang is more than just a car - it's a lifestyle. Ralf Wurm turned the key on his first Mustang 30 years ago and since then Mustang has been part of his life.

Monday, September 16, 2013

Saturday, September 14, 2013

Clash of the Cowboys: Episode 22 -- Tire Bowling Challenge

This week's challenge involves trailers full of tires, cowboys and a large hill. Watch, as the Built Ford Tough Clash of the Cowboys put their bowling skills to the test. No gutters for this game, this is Tire Bowling! Catch all of the action at

Thursday, September 12, 2013

Ford Racing Unveils Special 1 of 1 Orange Cobra Jet

Ford is selling a one-of-a-kind prototype of the NHRA competition-ready 2014 Mustang Cobra Jet at Barrett-Jackson Las Vegas to benefit the National Multiple Sclerosis Society

The sale includes an once-in-a-lifetime Mustang experience. The winning bidder will become an honorary member of Team Mustang with full backstage passes to the Ford Product Development Center, Ford Design Studios and Ford Racing.

Ford will also offer Ride-and-Drives and hot laps at Mandalay Bay Event Center featuring the Shelby GT500, Boss 302 Mustang, Focus ST, Fiesta ST, and Shelby American-built GT350, GT500 Super Snake and Shelby Focus ST for rare hot-lap experiences.

Tuesday, September 10, 2013

1962 Ford Mustang I Concept Promotional Film

The cameras were rolling in 1962 as the designers, engineers and craftsmen at Ford Motor Company created a diminutive, experimental sports car dubbed the Mustang. The mid-engined two-seater was powered by a 1.5-liter V4 engine and it was introduced to the world at the United States Grand Prix at Watkins Glen, New York in October 1962. Ford brought in the great Dan Gurney to pilot this lightweight machine around the upstate New York road racing circuit.

Sunday, September 8, 2013

Clash of the Cowboys: Episode 21 -- Oh, Buoy! Challenge

Cowboys are to bulls as kayaks are to water. But what happens when you mix the two? Find out who sinks and who swims in this week's Built Ford Tough Clash of Cowboys challenge at

Friday, September 6, 2013

History of Street-Legal Drag Racing, 1949 to 2013 - HOT ROD

It's been the core of grassroots hot rodding since the very beginning: you're on the street with your car, another rodder pulls alongside, and you go at, drag racing to see who has the quicker ride. Illegal street racing found its way to sanctioned tracks as early as 1949, and that's when street-driven cars began to morph into pure race cars. Yet for 65 years, hot rodders have remained interested in real street-driven cars that are also fast on the strip. In this episode of HOT ROD Unlimited, David Freiburger traces the history of street-legal drag racing, with insider information on the development of the Fastest Street Car Shootout in the '90s, the HOT ROD Pump Gas Drags in the mid-2000s, and the current challenges facing HOT ROD Drag Week

Wednesday, September 4, 2013

Shrink Ray: Designing Hot Wheels - Mustang Countdown

Creating a Ford Mustang that looks right when it's only two inches long is not as simple as just dividing all the dimensions by 64. As chief designer for Hot Wheels, Felix explains that his design team starts with digital CAD models from automakers like Ford and then proceeds to increase the size of the wheels while shrinking other details such as mirrors.

Mustang has been a part of the Hot Wheels lineup since the very first series was produced in 1968 with tens of millions of toys produced since then, making the diminutive rides the best selling ponies of all time.

Monday, September 2, 2013

Boing Boing Ingenuity Hack Day

Cars that draw pictures based on your drive, an LED display to seamlessly communicate with cars behind you, a musical composition created based on how you drive. Pipe dreams? Hardly! These are just some of the innovations that were dreamed up and developed during the Boing Boing Ingenuity hack day held August 17, 2013, at the TechShop in San Francisco.

Saturday, August 31, 2013

Thursday, August 29, 2013

Clash of the Cowboys: Episode 20 -- Rancher Relay Challenge

They may be experts with bulls, but what about horses? Horse shoes, to be exact! Catch this week's challenge as the Bandits and Outlaws square off in a horseshoe competition. Find out which team has the best throwing ability and a little bit of luck on their side at

Tuesday, August 27, 2013

Ready for Episode 19 of the Built Ford Tough Clash of the Cowboys?

Ready for Episode 19 of the Built Ford Tough Clash of the Cowboys? In this week's challenge the Bandits and Outlaws must dig through their respective haystacks in search of a key to start their F-150s. First team to start their truck wins. But there's more to this challenge than that! Catch all of the hay flying at

Sunday, August 25, 2013

Ford's Dirt Detection Technology

Ford's world-first technology uses high-resolution cameras to generate a 3-D digital model so Ford can identify and eliminate dirt particles smaller than a grain of salt on vehicle surfaces.

Friday, August 23, 2013

Wednesday, August 21, 2013

Ford Studies Space Robots for Connected Vehicle Communications

Watch as Ford technical leader Oleg Gusikhin explains how Ford has begun a three-year research project with St. Petersburg Polytechnic University in Russia to observe the communication models of robots in space, with potential for connected vehicle communications applications

By studying communication between robots on the International Space Station and with Earth, the project aims to improve the reliability of connected vehicle communications and aid in the advancement of emergency vehicle communication methods

Ultimately, Ford hopes by analyzing the most robust and reliable global telematics networks, it could help reduce traffic accidents; ease congestion; and provide faster, more accurate EMS response through vehicle-to-cloud, vehicle-to-infrastructure, vehicle-to-vehicle communications

Monday, August 19, 2013

NASCAR's Brad Keselowski Drives the new F-150 Tremor

NASCAR Driver Brad Keselowski drives a road course at Michigan International Speedway in the 2014 F-150 Tremor, Ford's first EcoBoost-powered sport truck.

Saturday, August 17, 2013

Lincoln Black Label Preview (Extended)

Lincoln Black Label previews a new and higher level expression of Lincoln design, style, materials, craftsmanship and personal service and experience

Thursday, August 15, 2013

Clash of the Cowboys: Episode 18 -- Welcome Back

Hold on to your ten gallon hats, the Built Ford Tough Clash of the Cowboys is back! This week, the first half of the Clash season is recapped and it was a pretty wild ride. There are a few surprises in store for the second half, so head on over to and see what awaits.

Tuesday, August 13, 2013

Restoring Injectors with Hot Shot's Secret Stiction Eliminator: Tracey

A customer's Ford 6.0 liter with 3 "failed" injectors, before, during, and after Hot Shot's Secret Stiction Eliminator

Sunday, August 11, 2013

1/4 Mile Drag Race and Fuel Economy - Day 3 of Diesel Power Challenge 2013!

On Day 3 of Diesel Power Challenge, the 9 reader-selected trucks go head-to-to head in a bracket-style 1/4-mile drag race shootout at Bandimere Raceway in Colorado. Then it's on to fuel economy testing in the Rocky Mountains.

Catch the entire week of Diesel Power Challenge 2013 programming on the Motor Trend channel August 5th through August 9th with a new video premiering each day!

Friday, August 9, 2013

1/8 Mile Trailer Tow and Obstacle Course - Day 2 of Diesel Power

On Day 2 of Diesel Power Challenge 2013, the 9 reader-selected trucks are tasked with completing a CDL-stlye obstacle course in the shortest amount of time, while pulling a 10,000-pound trailer. The same trailer is then used in a 1/8-mile drag race to show which truck has the most useable power under extreme conditions.

Catch the entire week of Diesel Power Challenge 2013 programming on the Motor Trend channel August 5th through August 9th with a new video premiering each day!

Wednesday, August 7, 2013

2013 Diesel Power Challenge Week!

2013 Diesel Power Challenge returns to the mile-high city of Denver, Colorado to pit the 9 of the baddest reader-selected diesel rigs against each other in a head-to-head battle for diesel domination.

Starting Monday August 5th exclusively on the Motor Trend Channel, host Brian Lohnes takes you through our weeklong torture test that features 7 events, 9 trucks, 8,000hp, and nearly 15,000 lb-ft of torque. We push Power Stroke, Cummins, and Duramax-powered trucks well beyond their limits in search of the ultimate diesel.

Catch the entire week of programming August 5th through August 9th with a new video premiering each day!

Monday, August 5, 2013

Ford's Simulated Factory

In preparation to build the Ford Fusion in Q3 2013, Flat Rock Assembly Plant is training its 1,400 new hires using a simulated factory to teach them vehicle assembly before the first U.S.-built Fusion rolls off the line.

Saturday, August 3, 2013

Reflections on Ford Motor Company's Founder Henry

Ford family members share their thoughts on the life and legacy of company founder Henry Ford on the 150th anniversary of his birth.

Thursday, August 1, 2013

Trailer for "Marketing the Mustang: An American Icon"

Filmmaker Cicely Gilkey produced a 30 documentary on the development and marketing of the original 1965 Ford Mustang. The film was featured on the Season 4 DVD box set of the hit AMC drama Mad Men. Learn more about it at

Tuesday, July 30, 2013

3D Printed Vibrating Shift Knob For The Ford Mustang Created With OpenXC

Watch as Ford Engineer Zachary Nelson uses the motor from a Microsoft™ Xbox 360® game controller to create an OpenXC shift knob that vibrates when a driver shifts gears in a Ford Mustang. The 3D-printed prototype shift knob uses Ford's OpenXC research platform to link devices to the car via Bluetooth®, and shares vehicle data from the on-board diagnostics port. Zach tests his prototype in a Ford Mustang Shelby GT500 that vibrates at the optimal time to change gears.

Sunday, July 28, 2013

Vendor Spotlight: Crew Chief™ powered by Telogis®

Crew Chief™ powered by Telogis® keeps you in control of your fleet no matter where they are.

With total fleet visibility and real-time alerts on a wide range of driver and vehicle metrics, you’ll be managing your fleet like never before. Get reports on anything from unsafe driving and fuel efficiency to asset utilization and vehicle maintenance. You’ll be cutting costs and boosting productivity in no time. After all, at the top of your list is your bottom line.

Friday, July 26, 2013

Best-Selling Mustangs: Hot Wheels -- Ford Mustang Countdown

More than 9.2 million Mustangs have rolled out of Ford factories since 1965, but Ford is not even close to being the number one seller of pony cars in the world. That honor belongs to Mattel, the manufacturer of Hot Wheels. Mustang was part of the original series of 16 vehicles first released in 1968 and since then Mattel has produced tens of millions of 1:64 and 1:43 scale toy Mustangs. Over the past 45 years at least one Hot Wheels Mustang design has been produced almost every year and they are believed to be among the top sellers.

Wednesday, July 24, 2013

Vendor Spotlight: Upward Trend

Having an effective Internet presence is critical to your business growth. But, just building a website is not enough. At Upward Trend, we have a systematized strategy that has proven effective and we have just taken that to whole new levels with our Trend Setter Package. Give us a call today and find out how inexpensive your new Internet Marketing Department can be! We do 80% or more of the work for you! Our passion is not to build websites; it is helping you grow your business.

Monday, July 22, 2013

Getting Started With OpenXC!

Want to help improve personal fuel economy? The July 24 deadline fast approaching to enter Ford's Personalized Fuel-Efficiency App Challenge! Watch as Chris from Ford provides an overview as to how simple it is to get started with our OpenXC toolkit. Learn more at http://ford/ and submit your applications and ideas today!

Saturday, July 20, 2013

Mustang Riding Toys -- Ford Mustang Countdown

For nearly as long parents have been driving Mustangs, there have pint-sized versions made for the kids . Shortly after the debut of the Mustang in 1964, AMF introduced a red convertible pedal car version, originally priced at $12.95. AMF produced the pedal car for several years before selling the tooling to another company where it languished in a Mexican warehouse for more than 30 years before being rediscovered and returned to America to resume production. More recently Fisher-Price has had tremendous success with its line of battery-powered Power Wheels Mustangs.

Thursday, July 18, 2013

Vendor Spotlight: California Work Trucks

California Work Trucks, Inc. is driven to
improve the Safety, Security and Productivity
of those who purchase and use our custom 
commercial vehicles.

We work closely with our customers to
continually improve our products to prevent employee injuries, reduce or eliminate loss
due to theft of tools or equipment, and to
improve the productivity of the employees
who work from those vehicles.

Tuesday, July 16, 2013

1 Million Mustangs from Flat Rock -- Mustang Countdown

2004 was a milestone year for the Ford Mustang as the first of the all-new fifth-generation models emerged from the assembly line at the Flat Rock Assembly Plant in Flat Rock, Michigan after four decades of production at the legendary Rouge factory near Ford World Headquarters.

The vast majority of more than 9.2 million Ford Mustangs produced since the pony car debuted in 1964 have been built in American factories in southeast Michigan. Just nine years after moving down the road from the Dearborn plant, the production team at Flat Rock celebrated production of 1 million Mustangs on the pony's 49th birthday.

Sunday, July 14, 2013

Vendor Spotlight: Scelzi Enterprises, Inc.

Scelzi celebrates over 34 years of providing the finest custom made truck bodies in the industry. From the raw sheet metal to the final coat of paint, Scelzi takes pride in quality of its truck bodies. We deliver nation wide the best truck body you can buy and it is not just a Scelzi truck body, but an investment in quality!

Friday, July 12, 2013

Super Duty.® Toughness has a Name Official Trailer HD

A classic story about everyman's struggle against the odds. See how strength, toughness and determination win out and make you the hero with the Ford Super Duty®.

Wednesday, July 10, 2013

Vendor Spotlight: Nor-Cal Mobility

Since 1982, Nor-Cal Mobility has offered wheelchair accessible van conversions, handicap driving equipment, andadaptive modifications for homes and businesses in Northern California. With locations in Chico, Sacramento,Fresno, and Burlingame. We have Braun, VMI, and Eldorado National wheelchair minivan conversions for sale. Nor-Cal Mobility also sells accessible full-size Ford vans manufactured in our facility. Additionally, we have hi-tech mobility driving systems from Guidosimplex and EMC (Electronic Mobility Controls) for sale to assist disabled drivers.

In January, 2013 Nor-Cal Mobility was acquired by MobilityWorks. They now have 24 locations in 12 states (7 in California with Nor-Cal Mobility) and a Commercial Division that provdies ambulettes and paratransit buses for transporting wheelchair passengers.

Monday, July 8, 2013

Day 6 of HOT ROD Power Tour! Birmingham, AL to Chattanooga, TN

Courtney Hansen joins Dennis Pittsenbarger as he drives a '69 Ford Mustang Sportsroof, formerly a notchback, from Birmingham, Alabama to Chattanooga, Tennessee. The Power Tour sprawled across the many parking lots at Chattanooga State Community College before heading to downtown Chattanooga where Corky Coker invites the entire Tour to stop by his many facilities and visit his personal collections as well as Honest Charley's Speed Shop for the unveiling of the Street Rodder Road Tour car.

Saturday, July 6, 2013

Vendor Spotlight: Western Truck Fab

Western Truck Fabrication was founded in 1984 by Mark and Julie Meyers, opening its doors in June of 1984 in a 1,500 square foot shop. Since its inception, Western Truck Fab has continuously grown to become the Bay Area’s leading truck body manufacturer. We celebrated our 25th anniversary in 2009.

Quality Bodies at Competitive Prices

Western Truck prides itself on producing a quality body that will fit your needs at a competitive price. Unlike the other “cookie cutter” body companies, Western Truck has the ability, through years of experience to design and custom fabricate a truck body that will work best for you. Our salesmen and engineering staff will work with you to achieve the truck body that will best suit your needs. Our 26,000 square foot main facility, along with our 6,500 square foot install facility, enables Western Truck with the capacity to handle any type of body fabrication. Our fabrication shop has up-to-date CNC press brakes, shears, punches, notchers, one 50’ paint booth, one 40’ paint booth, overhead crane, plasma cutters, MIG and TIG welders. In-house fabrication allows us not only to keep costs down, but also allows for shorter lead times.

Customer Service

At Western Truck Fab, customer service and quality are our top priority. We understand the invaluable commodity of customer satisfaction. Every job goes through our thoroughly extensive quality assurance program.

Customer satisfaction is our highest priority!

Thursday, July 4, 2013

2013 Ford Escape -- #FordAnd

A family man admires his new Escape as he prepares to take a drive. But since his capable Escape comes equipped with EcoBoost, he's able to do more than just drive from point A to point B. He's about to camp and take his wife shopping and hit the links with his friends and that's just the beginning. Only Ford gives him EcoBoost fuel economy AND a whole lot more. That's why Ford is an AND company.

Tuesday, July 2, 2013

Vendor Spotlight: West Coast Truck Equipment

Since 2002, West Coast Truck Equipment has dedicated itself to delivering top-quality products at competitive prices. We are conveniently located right off Highway 80 in West Sacramento, CA. Our warehouse is about 10,000 square feet with a large yard for storage of truck bodies.

It is important that we meet the needs of our customers; however, it is our goal to exceed our customer's expectations for service, quality and value. At West Coast Truck Equipment, we have a "great body" for your business!

Though we are a smaller company, we have a passion for sitting down with our customers and planning out the exact truck they need, from the overall body down to every toolbox and accessory. We like to customize the truck for the customer's needs to make sure each customer gets everything they need and the end result is a product that will serve them extremely well.

We do not claim to be a manufacturer...we are a truck equipment distributor, although we do a good deal of custom modifications to existing products. This save you money and time. We can buy competitively and get the product to our customer at a reasonable price.

When a customer asks us, "when is it going to be done?," we are realistic and honest. Usually when we give a delivery date, we deliver on time so there will be no delays on the jobsite. Every truck is different, and our motto is:

"A good quality product at a planned price with an on time delivery!"

Sunday, June 30, 2013

History Haven: The Ford Archives -- Ford Mustang Countdown

When historians document the history of Ford Motor Company and the Mustang, one of the places they look to for information is the company archives. Within the Ford Archives, Dean Weber and his team regularly catalog and retrieve millions of documents, images and videos in one of the oldest corporate archives in America. The archives contain a vast treasure trove of Mustang design drawings, specifications, manuals, brochures, photographs, commercials and more.

Friday, June 28, 2013

Vendor Spotlight: Palfinger

PALFINGER is one of the leading truck equipment manufacturers offering a comprehensive product portfolio of truck-mounted lifting, handling and service equipment throughout North and Latin America. Our high quality of service ensures the reliable, continuous and sustainable performance of our equipment. Through acquisitions PALFINGER continuous to strengthen its role in the market and as a technology leader.


PALFINGER holds the top position in market share in many of its’ business units. This has been achieved through a focus on innovative technologies and a strong commitment to service.


PALFINGER focuses on creating new solutions for our customers. Through advanced technologies and integrated systems, PALFINGER brings a new level of efficiency to the market.


PALFINGER values high quality and excellent service. Through Palfinger University we offer exceptional training opportunities to employees, dealers / distributors and customers.

Monday, June 24, 2013

Vendor Spotlight: United Truck Bodies

Legendary work truck pioneer, Jack Podlesak, started providing the utility and telephone industry with his utility body to provide security and cost savings in 1953. Under Jack's stewardship, the company grew to three locations providing the highest quality utility bodies, cranes and digger derricks to the utility industry.

Jack retired from the business in 1989 at which time, former employees lead by Norm Rose, purchased the company. Norm led the company until his retirement in 2006 at which time the plant was relocated to its present home in Phoenix, Arizona.

UTB is lead today with an experienced team of truck equipment veterans who have continued to grow and expand the company in the tradition of Mr. Podlesak who required that each body was Built to Work...Built to Last!

The product line has expanded today to include crane bodies, dump bodies, contractor and chippers. For all your vocational needs, United Truck Bodies is here to serve the contractor and utility industry.

Thursday, June 20, 2013

Vendor Spotlight: Ranger Design Inc

Providing Innovative Van Storage Systems Solutions since 1988

Ranger’s van storage systems success story began in 1988, the brainchild of two brothers with shared passion for innovation, service and integrity. Now with factories in Rochester NY and Montreal QC, and a network of dealers across North America, Ranger Design has progressed far beyond the beginning 25 years ago; yet those same values: innovation, service and integrity, still drive the company today.

In our modern fast-paced world, Ranger combines old-fashioned values with cutting-edge technology to bring you consistent quality and strength, in an efficient way, to meet your toughest deadlines.  Our products are backed by an unbeatable warranty – your vehicle will wear out before your Ranger upfit does!   From shelving units and van storage systems to partitions and ladder racks, we believe that Ranger has the solution to your unique needs.

Contact us today and experience the Ranger difference yourself!

Tuesday, June 18, 2013

Cleaning Up with Natural Gas

The same type of gas you use to cook a pot of spaghetti in your home can also be a safe, clean and every bit as capable a solution for your vehicle. And, according to current national averages, a cheaper solution. Ford is already taking steps toward a future where we rely less on petroleum vehicles and more on vehicles that run on natural gas and other alternative fuels

Sunday, June 16, 2013

Ford Goes Electric

Ford has five vehicles that run on electric technology. It's part of our strategy to make cars that last when it comes to efficiency on the road and to create a lasting impact on our earth -- doing our share to reduce the impacts of climate change. It's also about building a range of electric vehicles, from all-electric to plug-in hybrids, that fit the needs of each customer.

Friday, June 14, 2013

Ford Alternative Fuel Solutions

When it comes to climate change, Ford is offering solutions that can help customers improve their carbon footprint and their bottom line. It starts with creating a no-compromise range of efficient, alternative fuel vehicles. From electric cars, to hybrids, to natural gas-powered commercial trucks, Ford is committed to delivering the right vehicle for the right job while, most importantly, doing right by our planet.

Wednesday, June 12, 2013


Marathon's heritage in the truck body industry dates back over forty years. Satellite Truck Body, founded in 1970, was purchased by Marathon Industries Inc. in 1993.

Marathon Industries, Inc. is a California-based corporation, with its headquarters located in Santa Clarita, California (a northern suburb of Los Angeles). The company occupies ten-plus acres of production, chassis storage and administrative space. Its designated manufacturing space is approximately 100,000 square feet. Marathon's main business is the manufacture, assembly, installation and repair of truck bodies, trailers and transportation equipment.


The company is a member of the National Truck Equipment Association. Whatever the transportation challenge or special opportunity facing you or your customer, Marathon's qualified staff can help with direct or phone sales consulting and support.

Ford Motor Credit and Mercedes Benz Credit review Marathon's financial situation annually and issue multi million-dollar credit lines to the company. The company maintains all of the proper insurance coverage and government environmental compliance certification.

With Marathon’s uniquely qualified employee team vitally concerned with the day-to-day operations and management of the company our customers can be confident that their needs and situations will be addressed to their satisfaction.

Marathon Industries, Inc. is one of the largest regional truck body companies in the country. 

The company's products are of the highest quality and produced quickly at competitive prices.

Marathon is a unique company in the truck body industry. It holds capacity enough to manage the largest orders from large fleet and truck rental customers, while small enough to be responsive to each dealer and/or customer’s individual situation and needs.

For More Information :

Monday, June 10, 2013

Inflatable Rear Safety Belts

The world's first automotive production inflatable rear safety belts are available in the XLT, Limited and Sport models (2nd-row outboard seating positions). The inflated safety belt helps distribute crash-force energy across more of the occupant's torso than a traditional safety belt, which helps reduce the risk of injury, while providing support to the head and neck. In the event of a frontal or side crash, the inflatable safety belt holds the passenger in the appropriate seating position, helping to reduce risk of injury. These safety belts are compatible with child safety seats.

Saturday, June 8, 2013

Vendor Spotlight: Sortimo USA

More than 40 years ago the famous blue metal case started the Sortimo success story. Sortimo started as a pioneer, turned into a trend setter and a market leader in the in-vehicle equipment industry. We offer suitable in-vehicle equipment for all light commercial vehicles in Europe.

Sortimo has become an in-vehicle equipment partner of the automotive industry when it comes to order, safety and future-oriented concepts for cargo management in the loading area.

More Information:

Thursday, June 6, 2013

Adaptive Cruise Control

Adaptive cruise control* represents a major step beyond conventional cruise control. When its sensors detect traffic slowing, your vehicle also slows down. After traffic has cleared, your vehicle resumes the preset speed. Forward collision warning with brake support will alert you if it senses a potential collision with the car in front of you. A heads-up display, which simulates brake lights, flashes on the windshield. If you don't react in time, the brakes will precharge and increase brake-assist sensitivity to provide full responsiveness when you brake.

*Driver-assist features are supplemental and do not replace the driver's judgment

Tuesday, June 4, 2013

Vendor Spotlight: Commercial Truck Dealer Success

Commercial Truck Dealer Success is helping dealers, managers and salespeople achieve greater commercial truck success with improved sales, service and gross profits along with manageable systems and effective procedures. Our programs are proven. 

Thank you for taking the time to view our site. Please call or email any questions. We look forward to serving you!

For More Information:

Sunday, June 2, 2013

Ford EcoBoost Challenge Drive Event

Ford is taking the competition head on, inviting customers across the country to put the automaker's popular EcoBoost vehicles to the test against its competitors, while also getting the opportunity to drive the highly anticipated all-new Fiesta ST before it's available in Dealerships.

The Ford EcoBoost Challenge will allow customers to drive the Ford Fusion and Escape head-to-head against the competition while also experiencing how EcoBoost technology delivers exceptional fuel economy and power. The tour, beginning in June, will head to 12 markets nationally, and will also features the Fusion Hybrid and C-MAX Hybrid.

Register here:

Friday, May 31, 2013

Vendor Spotlight: Rack-It Truck Racks

One-Piece Design provides Strength & Easy Installation:
We build our fully-welded racks to exact specifications to guarantee a perfect fit on your truck. Precise automated bending of raw tubes along with mig welded joints makes for strength and clean lines. There are no joints or bolts and one piece means a quick and easy installation.

Modular Designs available for Worldwide Shopping:
We build our modular truck racks with the same materials and design as our fully-welded racks. However, these component-based unites are efficiently packaged into one box for shipping anywhere in the world. Finished with a black texture powder coat, these racks are easily assembled in about 20 minutes.

Schedule 10 Steel Pipe Construction:
Our truck racks employ Schedule 10 steel construction on all of our racks because it is, without a doubt, the strongest and most durable material used in our industry. Steel pipe won't easily dent or bend, making for the strongest possible carrying surface available.

Full Length Angle Iron Mounting:
All of our truck racks utilize a full length bedrail which, provides you with a continuous mounting service and unmatched top rail protection. The angle runs the length of the bed rails, insuring a strong and sturdy connection to your truck while providing maximum strength for weight distribution on the heaviest loads.

Candy Cane Comfort:
Our unique "candy cane" design provides a nice contoured style to each rack, setting your rack apart from others that have sharp and jagged lines.

Weld-on Tie Downs:
Our rope hooks are a standard feature on each of our racks. Providing a dual purpose, these tie downs not only offer the function of a cleat but, the hook serves as a great fastening point for tying knots.

More Information:

Wednesday, May 29, 2013

Ford Makes F-Series Trucks Even Tougher

Similar to panoramic photo apps on smartphones, new Photogrammetric Pattern Reader (PPR) technology instantly stitches together 9,000 images of truck axles during assembly for analysis

Saturday, May 25, 2013

Vendor Spotlight: MAXON Liftgates

From Tuk-a-Way Innovation to the Largest Single-Brand Liftgate Manufacturer

Since 1957, our drive to innovate has changed the world of liftgates. Beginning with the very first Tuk-A-Way, we've constantly worked to make your life easier, with innovative products that offer workhorse performance, coupled with seamless support through a network of industry professionals.

This is a reflection of being a family-owned company. We don't have to wait for approval to come from afar, so you don't have to worry that company leaders half a globe away will misunderstand your needs. We don't have to answer to a board, or to investors. The only thing we have to do is to give you the best products and service you've ever experienced.

You have instant access to the family management team for decisions that affect your ability to do business. Simply pick up the phone and talk to us. We promise fast answers, meaningful conversations, and hard work to meet and exceed your expectations.

You can count on us to continue our drive to innovate and bring you the best possible liftgates—that same drive which has led to us becoming the largest single-brand manufacturer of liftgates in the world.

Thursday, May 23, 2013

Ford Explorer Sport Charges Through Olympic State Park

See what happens when My Ford Magazine takes a 2013 Ford Explorer Sport through the snow-capped mountains and mud-soaked rain forests of Olympic National Park in Washington.

Tuesday, May 21, 2013

Vendor Spotlight: Godwin Manufacturing Company, Incorporated

Dedicated to perfection, continuing to lead the industry.  Godwin Manufacturing Company, Incorporated is the East Coast's largest truck equipment manufacturer.  Along with our determination to maintain a firm lead in the truck equipment industry, we guarantee every customer the most satisfying investment they'll ever make.

As one of the world's premiere truck equipment producers, Godwin Manufacturing has had much success with many public and private organizations.  With a low tolerance for mistakes and a strong desire for quality craftsmanship, it's no wonder Godwin Manufacturing is #1 in truck equipment production and sales!

Sunday, May 19, 2013

Evolution of the Liftgate - Sheet Cake Challenge

How far the liftgate of your vehicle has come! The new hands-free liftgate available on the new Ford Escape and C-MAX Hybrid offers the latest advancement in back-end opening technology. A simple kicking motion (when you have the keys on you) and "Open Sesame!" -- the back opens no matter how much stuff you have in your hands!

Friday, May 17, 2013

Vendor Spotlight: Tuscany Automotive

Founded in 1988 Tuscany is a privately owned and build's high quality custom van's and truck's and leads the industry in quality, innovation and dedication to customer service for over two decades. 

In 1992, Tuscany was granted a bailment pool company status by the Ford Motor Company, an important competitive advantage in Tuscany's markets that allowed the Company to order vehicle chassis directly from Ford to complete the required conversion work. The pool chassis allows a converter to obtain chassis more quickly and at less cost than when ordering directly from a retail dealer. Tuscany has since become a leading manufacturer of luxury family vans, wheelchair accessible vans, shuttle vans and specialty trucks. 

Tuscany offers more than just fastening and assembling pieces to an incomplete vehicle. Our employees are automotive engineers and skilled craftspeople. They are devoted to developing, testing and implementing the best materials, processes and procedures needed to ensure consistent, reliable quality.

Since 1988, Tuscany has increased sales dramatically and the Company has grown from Ford's 125th volume van converter, in terms of unit volume, to Ford's #1 volume producer of luxury custom vans and trucks. In recognition of Tuscany's quality construction and craftsmanship, Ford Motor Company has awarded Tuscany its prestigious "Quality Excellence Award" each year it has been awarded seven straight!

When the name says Tuscany, you are getting more than a custom vehicle you are getting an automotive transformation with a level of quality and many exclusive features you won't find anywhere else. When the name says Tuscany, you are getting what you expect from the world's leading manufacturer of specialty vehicles:  The Best Built Vans & Trucks in the Industry.

Wednesday, May 15, 2013

Doug Scott Talks Ford Atlas Concept! Plus Small Trucks & GM, Dodge & Toyota Rivals!

On this episode of Wide Open Throttle, Ford Truck's Marketing Manager Doug Scott sits down with Ed Loh, Jonny Lieberman, Allyson Harwood, and John Cappa to discuss the show-stopping Ford Atlas Concept and its controversial debut at the 2013 Detroit Auto Show. The crew also compare the fuel efficiency of Ford's popular EcoBoost V-6 to the updated V-8 offered in the 2014 Chevy Silverado and GMC Sierra and the new Ram1500 diesel. Scott also addresses Ford's take on the small truck segment, and their response to Toyota's complaints regarding the SAE Towing standard.

Monday, May 13, 2013

Vendor Spotlight: RackStar

Located in Reno, Nevada, RackStar® is an engineering design and technology company that is pioneering ergonomics in the field through its line of performance utility racks. We understand the field environment, and it is our mission to revolutionize personal safety by applying robotics and smart technology to the universal need of lifting and loading.
We are proud of how our RackStar Lift and Load Systems® promote workers safety and efficiency and lower operating costs for repetitive, high-risk human labor. The value of ergonomics is well documented in internal commercial settings. However, the use of applied ergonomic principles in the field, where the heavy, repetitive lifting and loading is done, has been under utilized.
We identified this opportunity, and we have successfully designed, developed, tested, and demonstrated our first proven performance product – the RackStar550. This system allows one person to lift up to 550 pounds with the push of a button. Our patented performance systems provide for a line of products that have the capability to lift and load up to 2,000 pounds. Whether it is construction, agriculture, building maintenance, recreational cargo, or the delivery of goods, our ergonomic technology will lower the risk for typical injuries that plague both individuals and businesses alike. Made in the USA, our lift and load push-button technology allows a single worker to lift and load material between 550 to 2,000 pounds onto a new or existing ½ and ¾ ton utility, flatbed or pickup truck – and eventually vans. It's that simple.
Behind the simplicity, however, RackStar owns multiple patents for the inventive hardware and software applications that encompass lightweight, low voltage, motion control, and robotics systems. With its ergonomic design requiring only one operator, RackStar performance systems surpass all others. Through its out-sourced manufacturing and distribution model, RackStar will sell into a large and growing niche of the $30 billion specialty automotive equipment aftermarket.