Alan Mulally of Ford: Leaders Must Serve, with Courage

Alan Mulally, President and Chief Executive Officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.

Related Links:
http://www.gsb.stanford.edu/cldr/
Ford Is Adding Jobs, Expanding Says CEO Alan Mulally: http://goo.gl/9eXZx
http://www.ford.com

Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s

The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s

Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s

The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s

Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s

Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s

Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s

The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s

Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s

The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s

There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s

Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s

Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s

Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s

Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s